Marketing Foundations Inc.

 

Executive Education

Marketing Foundations offers across a wide range of marketing topics. Incorporating computer simulations, cases, lectures, discussions and group projects, we have trained managers in the United Kingdom, Europe, Asia, Africa and the United States. The following courses are available for immediate delivery. They can also be customized to meet your specific needs and situation.

Consulting

We consult with companies on a broad range of marketing problems--especially regarding the development and implementation of strategic marketing plans. Strategic marketing planning is a process that is often in conflict with a company's short-term financial expectations, resources and political environment. MFI helps clients overcome these roadblocks by providing and facilitating an analytical market planning process. Our consulting services include:

  • Marketing Planning
  • Market Research
  • Communication Planning
  • Pricing
  • Channel Design and Management
  • Product Development
  • Marketing Needs Assessment

Simulations

Marketing Foundations believes that simulations are invaluable tools for significantly improving the effectiveness of executive training programs. We are developing a complete line of marketing simulations for the corporate training market with a focus on their use in distance learning deliveries.

Two years ago MFI created and launched a computer-based marketing simulation as part of a worldwide marketing training initiative by one of our clients. The Global Marketing Game (GMG) has been an unqualified success in training managers in the complexities and nuances of strategic marketing. Since then, GMG has helped improve the marketing skills of hundreds of marketing managers in areas of segmentation, positioning, global branding and marketing resource allocation.

 

MFI's simulations currently available and in development include:

  • The Global Marketing Game: Ice Cream Wars - teaches strategic marketing in a global consumer products market.
  • Global Marketing Game: Industrial - teaches strategic marketing in a global industrial products market.
  • Services Marketing Game: Consumer - teaches strategic marketing in a consumer services market.
  • Services Marketing Game: Professional - teaches strategic marketing in a business-to-business information technology consulting market.
  • Integrated Marketing Communications: Consumer - teaches IMC for consumer products in a test and measure environment.
  • Integrated Marketing Communications: Industrial - teaches IMC for industrial products in a test-and-measure environment.
  • Insurance Management - teaches strategic marketing in the insurance industry.
    • Retail Property and Casualty
    • Retail Life & Health
    • Commercial Lines
    • Reinsurance
    • Multi-line
  • Strategic Marketing Planning for industry specific markets including banking, automotive, information technology and pharmaceuticals.