Marketing Foundations Inc.


MFI Principals


Jeffrey A. Carr, President/CEO
Mr. Carr has been helping marketing managers make better marketing decisions for over 15 years. Consulting and lecturing extensively in the United Kingdom, Europe, Asia, Africa and the United States he has completed consulting projects and developed and delivered marketing training programs for clients including Kodak, Time Inc., Lotus Development Corp., General Electric, Unilever and McCann-Erickson WorldWide. His areas of marketing expertise include strategic marketing, channel management, pricing and integrated marketing communication.

For the past seven years Mr. Carr has been an Adjunct Associate Professor in the MBA program at the Stern School of Business, New York University where he teaches strategic marketing and international marketing. In 1996 Jeff was honored with the Citibank Teacher of the Year Award. He is formerly the marketing area coordinator for the Management and Marketing Institute at NYU, which offers seminars and continuing education courses delivered by an adjunct faculty of 400 practicing professionals.


Charles S. Harding, Vice President of Product Development
Mr. Harding has worked as a researcher, marketing manager and executive in academic, manufacturing and service organizations for the past 15 years. Before joining Marketing Foundations he was Senior Vice President of Product Management for the Celtic Insurance Company where he introduced comprehensive marketing planning, market simulation modeling and developed an in-house market research department. Prior to his work at Celtic he was a brand manager in the distilled spirits industry and a fisheries biologist where he specialized in programming computer simulation models of fishery stocks under commercial fishing pressure.


Beth K. Meyer, Vice President of Marketing & Sales
Ms. Meyer developed her consumer and commercial marketing skills in brand management at Proctor & Gamble where she launched the analgesic ALEVE. She joined Kodak as a Marketing Director of a start-up business and evangelized the value of marketing in a technology-driven environment. Since leaving Kodak, Beth has been coaching and consulting primarily with managers at high-tech companies in Silicon Valley.


CK Kumar Director, Emerging Markets
C.K. Kumar was in Global Technical Marketing for Mentor Graphics before he joined Marketing Foundations Inc. He has a strong engineering background with a Bachelor's in Electrical Engineering from India and a Master's in Computer Engineering from the University of Toledo. In his 8 years of experience, he has worked in various areas of the Computer and High-Tech Industry such as Product Design and Development, Product Marketing, Program Management, Business Development and Technical Consulting Services. C.K. has an MBA in Marketing and International Business from the Stern School of Business at New York University.


International Partners


Paul Shapira, Senior Consultant, London, UK.
Prior to joining MFI, paul was a marketing executive at Ram Mobile Data UK where he was responsible for developing and managing marketing alliances with channel partners. He had previously spent ten years at International Computers Limited as an international marketing consultant where, in addition to providing strategic marketing guidance, he was responsible for developing and delivering seminars in ICL's executive marketing training program. Paul is a graduate of Cambridge University and has been a member of the Chartered Institute of Marketing for the last eight years.


MCC, Marketing and Communications Consultants, Warsaw,Poland